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Broadcasting Yourself In The New Job Market
Everybody gets to be a mogul of their own media empire these days. It's pretty much a requirement to find a job in the post-recession economy. To a certain degree, we all need to use the digital tools and techniques available to broadcast ourselves to our target audience in the job market.
That's both exciting and challenging. In my previous post, I wrote about laying a firm foundation with the three essentials for a digital job search: a traditional resume, a polished LinkedIn profile and a personal website. Once you've done that work, you now have the right platform to market yourself. The goal of this post is to inspire.
Social media is now nearly ubiquitous in our personal and professional lives. That means managers, executives and HR specialists are using social media, too. I've already written about the importance of LinkedIn. But the other major social media channels have their place in your broadcast network. In all cases, the basic goal is to expand your network so you make a personal connection with the people who make hiring decisions. Every channel should also have links back to your personal website, which serves as a clearinghouse for all your job search materials.
Facebook - Status updates are actually surprisingly powerful. When you tell your 200 friends that you're looking for work, that's potentially amplified to thousands of additional people. Join groups associated with the companies you're targeting. Real go-getters can actually create their own ads seeking work. Of course, you've got to be careful if you're still employed, because word can easily reach your boss. You also need to scrub your Facebook profile of any embarrassing content.
Twitter - Like Facebook, Twitter is a great tool for rapidly expanding your professional network. Follow the companies where you want to work, plus the movers who can get you an inside track. Prove you're serious about your career by re-posting interesting, relevant content.
Pinterest - The most exciting social media channel on the rise right now may be Pinterest. It's certainly experiencing fantastic growth. Job seekers are discovering that Pinterest is a great place to showcase your work and expertise by pinning examples of your own work and work that you admire. This is like creating great curb appeal for your personal brand.
First of all, allow me to reiterate: you still need a traditional, boring resume. Now, given that, there are still some fun opportunities to create alternative versions of your resume in order to attract attention. Here are three of my favorite, but there are many more examples (and even more examples):
The Amazon Resume - Philippe Dubost pretty much wins at life for creating a resume with an uncanny resemblance to an Amazon product page.
The Iconographic Resume - Mike Freeman somehow manages to appear professional and fun as he lays out what you'll get if you "book a meeting."
The Movie Poster Resume - Joe Kelso draws your eye with this resume inspired by old horror movie posters.
Most of these examples are extreme. They were executed by people with some very advanced skills. Most people won't have the time, ability or resources to produce similar pieces. Plus, most jobs don't require the same degree of uniqueness. Don't let that dissuade you from following their examples. The one thing I hope you take away is that you have to tell your own story, and it's worth taking the time to learn how to use the right tools to tell that story in a creative way. Even one multimedia add on - like a video showcasing your ability to set up a virtual meeting - can set you apart enough to get you an interview.