ADVERTISING OPPORTUNITIES WITH IAAP

The International Association of Administrative Professionals offers companies and organizations a wide array of print and electronic advertising options to advance your brand and business objectives among administrative professionals. Administrative professionals play a key role in the workplace. Eighty percent of our members work directly in purchasing, or recommend for purchase, products and services to enhance job productivity and efficiency. Association members look to IAAP advertising to introduce them to new and existing products that will assist them in their day-to-day job responsibilities.

PRINT ADVERTISING 
OfficePro magazine is the association’s signature publication and is considered the No. 1 membership benefit. Our award-winning publication is sent to 33,000 members and subscribers nine times per year. The magazine focuses on providing members with ideas, strategies and technology to assist career-minded office professionals. Ninety-two percent of IAAP members consider the magazine “must reading” and 90 percent consider the magazine to be the best source of information about the profession. Another 94 percent of IAAP members tell us that OfficePro frequently introduces them to new products and 58 percent are more likely to buy from advertisers in the magazine.

Additional print advertising opportunities are also available for the annual IAAP International Education Forum and Annual Meeting (on-site program ads; registration mailer ads).

E-ADVERTISING  
IAAP publishes an e-newsletter twice each month which provides you with an additional opportunity to secure advertising to reach administrative professionals. The e-newsletter is OfficePro Express.

OfficePro Express is the companion piece to OfficePro magazine and an excellent vehicle to build upon print advertising. The e-newsletter is published twice a month and provides members with business information relevant to the profession. The circulation is 25,000 members and three different ad vehicles are provided on a space available basis.

WEB ADVERTISING
The newly redesigned IAAP website provides you with additional opportunities to position your products and services with administrative professionals on-line. The two website advertising vehicles are the rotating banner ads and on-line Buyer’s Guide.

Rotating banner ads appear on various high traffic pages of the IAAP website and are currently averaging approximately 14,000 impressions per month. The ads can be purchased in intervals of three, six or twelve months.

The on-line Buyers' Guide ads provide our website visitors with your company contact information and a brief description of the product and/or services you offer by product category. The ads are purchased for a period of one year and the e-ads are also converted to print ads and placed in the March and October issues of Officepro magazine.

For more information about OfficePro magazine, to obtain a copy of the 2010 OfficePro Media Kit or learn more about other print, electronic or web advertising opportunities contact Rick Brennan, Corporate Relations Manager at 816-801-1308 or rbrennan@iaap-hq.org.

2010 OfficePro Media Kit (PDF)

2010 eAdvertising Kit (PDF)